As the station name suggests Aamar 106.2FM is positioned as ‘MY’ radio station, which could also be described as “The Radio Station Built for Kolkata by Kolkataans”.
All of the elements heard on Aamar 106.2FM were designed from the input and feedback collected from extensive local research studies and its unique “FM Radio Start-Up” pre-launch campaign.
The on- air presentation language of Aamar 106.2FM is 100% Bengali (being the only private FM station to do so ) with programmes designed to appeal to sophisticated, contemporary, urban Bengali listeners, aged between 24 and 44 years, in middle and upper socio-economic groups.
Aamar 106.2FM plays Kolkata’s best music mix for listeners, from the 70’s, 80’s, 90’s and today, ranging from Bengali popular songs to the best of Hindi film music. The station reflects the wide variety and rich history of contemporary popular music produced in Kolkata and West Bengal, along with special lifestyle features and exciting radio contests and promotions, designed as relevant to the target audience and with prizes these listener’s love to win.
The Aamar 106.2FM image portrays all that the upwardly mobile Kolkatan is attracted and is a talking point amongst Bengali’s in Kolkata, where neighbours and friends are encouraged to relate to the station and exchange views on what the station offers.
As a friend and concerned fellow Kolkatan, Aamar 106.2FM gives to listeners a truly local Bengali FM station they can call their own, building a strong loyalty factor in Kolkata with its listeners.
Aamar 106.2FM is the rhythm of the city.